Is Google at Odds with the Gdpr? Evaluation of Google's Personal Data Collection on Mobile Operating Systems in Light of the Principles of Purpose Limitation, Data Minimisation, and Accountability

TABLE OF CONTENTS
INTRODUCTION
CHAPTER ONE
1. Personal Data Collected By Google
1.1. UNDERSTANDING PERSONAL DATA
1.2. DEFINITION
1.3. RELEVANCE IN THE MOBILE ECOSYSTEM
1.4. PROCESSING
1.5. GOOGLE'S TENTACLES
1.6. PERSONAL DATA COLLECTED BY APPS
CHAPTER TWO
2. Personal Data Collection Methods Used By Google
2.1. GOOGLE AND THE DUOPOLY IN THE SMARTPHONE MARKET
2.2. ACTIVE AND PASSIVE DATA COLLECTION ON MOBILE PHONES
2.3. PUBLISHER AND ADVERTISING TECHNOLOGIES
2.4. GOOGLE'S APPLICATIONS AIMED AT DATA SUBJECTS
2.5. CONCLUSION
CHAPTER THREE
3. Purposes of Personal Data Collection
3.1. PROFILING
3.2. ONLINE TARGETED ADVERTISEMENT
3.3. VALUE OF PERSONAL DATA
3.4. NON-COMMERCIAL USE
3.5. CONCLUSION
CHAPTER FOUR
4. Purpose Limitation
4.1. DEFINITION
4.2. WHY IS PURPOSE LIMITATION IMPORTANT?
4.3. YOUTUBE EXAMPLE
4.4. CHALLENGES
4.5. CONCLUSION
CHAPTER FIVE
5. Data Minimisation
5.1. DEFINITION
5.2. WHY DOES THE DATA MINIMISATION PRINCIPLE MATTER?
5.3. THE SMARTPHONE ECOSYSTEM
5.4. CONCLUSION
CHAPTER SIX
6. Accountability
6.1. DEFINITION
6.2. WHY IS ACCOUNTABILITY IMPORTANT?
6.3. TECHNICAL AND ORGANISATIONAL MEASURES
6.4. CHALLENGES
6.5. TRANSPARENCY
6.6. PRIVACY RISK MANAGEMENT
6.7. CONCLUSION
CHAPTER SEVEN
7. Google's Privacy Policy vs Data Subjects' Rights
7.1. LEGAL FRAMEWORK AND DATA SUBJECTS' RIGHTS
7.2. WHAT ARE DATA SUBJECTS' RIGHTS?
7.3. GOOGLE'S NEW PRIVACY POLICY
7.4. TRANSPARENCY
7.5. BALANCING TEST
7.6. SAFEGUARDS
CHAPTER EIGHT
8. The Way Forward
CONCLUSION
BIBLIOGRAPHY